Build your website
Use photos that tell your story
Add business photos, place them on pages, and keep the website clear and accessible.
- Who this helps
- Anyone who edits a Launch website.
- Before starting
- Gather JPG, PNG, or WebP photos that the business has permission to use.
- Done when
- The intended photos appear on the right pages, with useful descriptions and suitable mobile crops.
01
Add photos to the site
Open Photos in the editor, or drop photos into the chat. Photos attached to the first site request also enter its media library.
Launch prepares uploaded photos for the web. Storage usage includes the original stored file and its smaller versions.
- Choose clear photos of the actual work, team, or space.
- Upload them through Photos or attach them to the conversation.
- Wait for the upload result before requesting their placement.
- Retry only the files that failed.
02
Explain where each photo belongs
Uploading a photo makes it available. It does not guarantee placement on a page.
- Name the photos and the section where they belong.
- Review the desktop and mobile previews.
- Check that the crop preserves important faces, text, or work details.
- Publish after the placement and descriptions are correct.
Use the uploaded garden-before and garden-after photos on Projects.
Keep them together and label them Before and After.
Use the team photo beside the About section.
Keep people's faces visible in the mobile crop.03
Give useful images a useful description
Alt text explains an image's purpose to someone who cannot see it. Describe the relevant subject without repeating nearby text.
A decorative image can use empty alt text. A photo that communicates a service or project needs a meaningful description.
Example: Finished cedar fence beside a Portland garden. Avoid claims that the image cannot prove, and do not label stock images as customer projects.
04
Add documents or video
Use a PDF for a menu, price list, or printable form. Link to it with text that says what the visitor will open.
Launch does not store uploaded video files. Use a YouTube or Vimeo embed when the page needs video.
- Check the storage guide for the current file limits.
- Open the document link on a phone after publication.
- For video, test playback and the page layout on mobile.
- Provide captions or an equivalent explanation for important video content.
05
Replace a photo without breaking a page
First replace the image where the site uses it. Then remove the unused file.
A protected file can report the pages or posts that still reference it. Resolve those references before deletion.
- Replace the old photo on every affected page or post.
- Save and publish the replacement.
- Check the live pages before removing the unused file.
File deletion is not a way to hide a page. A deleted image can leave an empty or broken image where an old link remains.