Start with Launch

Launch terms, in plain language

A quick reference for the words used in the editor, website settings, and email workspace.

Who this helps: Anyone who wants a plain explanation of a product or website term.
Before starting: Find the term in the tables below, or use Search docs to jump to its setup guide.
Done when: The term is clear, including the distinction that affects the next action.

Website and publishing terms

These terms distinguish the work in progress from the website that customers can open.

Website terms
Term	Meaning
Site	A website project with its own pages, media, and business settings.
Draft	The version being edited. It may differ from the public website.
Saved	The changes reached the server. This does not mean they are public.
Preview	A view of the draft used to check its appearance and behavior.
Publish	Build and release a saved website version for visitors.
Live	The published version that visitors currently receive.
Revision	A saved version in the site's history.
Rollback	Serve an earlier successful publish without replacing the current draft.
Slug	The readable part of an address, such as garden-care in a page path.
Redirect	Send a visitor from an old address to its replacement.

The domain's website routing and its email routing use different records. Check which service a record affects before changing it.

Domain and search terms
Term	Meaning
Domain	A business address on the web, such as example.com.
Subdomain	A name beneath that domain, such as mail.example.com.
DNS	The records that connect domain names to websites, email, and other services.
DNS provider	The service that manages the domain's active records; it may differ from the registrar.
Registrar	The company that handles the domain registration and renewal.
A / CNAME	Common record types used to point a website name to its hosting destination.
TXT	A text record often used to verify control of a domain or configure a service.
MX	The record that selects where incoming mail for a domain goes.
Noindex	An instruction asking search engines not to list a page. It does not make the page private.
Sitemap	A published list of page addresses that can help search engines discover them.

An enquiry, a subscriber, and a delivered email describe different things. Keep those distinctions clear when choosing an audience.

Lead and email terms
Term	Meaning
Lead / enquiry	A person's request submitted through a website form.
Form alert	A notification to the business about a new submission.
Contact	An email address in the website's audience records.
Subscriber	A contact with recorded permission to receive marketing campaigns.
Sender	The verified business identity and address used for outgoing email.
Flow	A sequence that starts after a matching new form submission.
Campaign	An email prepared for the website's subscribed audience, sent now or later.
Queued	Waiting for the next eligible delivery attempt.
Delivered	Accepted by the recipient's mail server; not proof of an open or inbox placement.
Suppressed	Sending stopped for the address, for example after a bounce or complaint.
Unsubscribe	The recipient's request to stop further automated email covered by the opt-out.

An account owns the plan. A site has its own collaborators and service connections.

Account and integration terms
Term	Meaning
Owner	The account responsible for the site and its paid features.
Admin / Editor	Collaborator roles with different site permissions.
AI allowance	The included AI usage budget, rather than a fixed number of messages.
Environment variable	A named private value used by an approved service connection.
API key	A credential that gives a program specific access. Keep it out of public code.
Custom code	A public head or footer snippet added to pages on the custom domain.
Event	An action recorded by analytics, such as an accepted form submission.
Goal	An event or page path selected for attention in the analytics report.