The small business website handbook

Put your website
to work.

Get found. Make the next step clear. Know which visits become customers. Practical guides for launch day and every week after.

Start the launch checklist Build a campaign link

What needs attention first?

My site is new

Check the essentials before sharing it.

Use the launch checklist →02

I need more local customers

Improve search pages and your Google presence.

Start with SEO →03

I want to know what works

Connect visits to enquiries and booked work.

Set up conversion tracking →

Launch your site

Launch checklist

Check the details that help a visitor become a customer. Start here before sharing your new website.

Hosting setup

For customers with website code: publish your site and connect a domain.

Get found

SEO basics

Give each service a clear page, useful answers, and accurate search details. Build a site worth finding.

Google Maps and reviews

Keep your Google Business Profile accurate, show real work, and make reviews part of the normal customer follow-up.

Search Console setup

Verify your domain, submit a sitemap, and diagnose pages that do not appear in search.

Measure results

Google Analytics setup

See which channels bring visitors and what they do next. Verify the setup before trusting the numbers.

Conversion tracking

Measure actions that matter to the business. Test each event so clicks do not become imaginary customers.

Campaign links and UTM

Label links from emails, social posts, profiles, and printed materials. Compare their results without a complicated setup.

Win more work

Better enquiries and follow-up

Make the next step clear, remove avoidable form friction, and give every enquiry a person responsible for the reply.

Website care and weekly review

Use a repeatable review to catch broken enquiries, keep information current, and spend time on the changes that matter.