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Email and follow-ups

Follow up after a form submission

Write a useful first reply, choose the delays, and stop the sequence when the customer responds.

Who this helps
Owners and Admins with Site or Pro and a verified sender.
Before starting
Publish a form that collects email. Know its exact form name if the flow should match only that form.
Done when
A new matching test enquiry starts the intended sequence, with the correct content and timing.

01

Choose which form starts the flow

Open the site's Email workspace, choose Flows, then New flow.

A flow starts only for new submissions that include an email address. Existing enquiries do not enter when a flow is enabled.

  1. Give the flow a name that describes its purpose.
  2. Enter the exact Form name, or leave it empty to match all forms.
  3. Ask Launch for the exact identifier used by the website form.
  4. Keep the flow off while writing and checking its messages.

Use the form identifier, not a guessed page title. A form-specific flow will not start if the names differ. Multiple matching flows can send separate sequences.

02

Write the first reply and later steps

Each flow supports up to eight emails. Each step has a subject, message, and wait from zero to 30 days.

The first wait starts at submission. Later waits start after the preceding email actually sends.

  1. Write a first reply that confirms receipt and explains the next step.
  2. Choose a wait in minutes, hours, or days.
  3. Select Add email for a useful later follow-up.
  4. Preview every step and check links.
  5. Remove any step that repeats the same request without helping the recipient.
Example first reply
Subject: We received your garden request

Hi {{name}},

Thanks for contacting {{site}}. We received your request.
Our team will review it during business hours.
If there is anything else we should know, reply to this email.

The timing shown is a delay, not a guaranteed arrival time. Service or sending limits can postpone a message.

03

Personalize with the submitted details

Use {{name}}, {{email}}, and {{site}} for the standard fields. Use {{fields.field_name}} for a known field from the submitted form.

Launch rejects unknown placeholder names on save. Preview uses sample details, so check a real controlled submission for custom fields.

Keep the message readable if an optional field is empty. Use flows to answer the enquiry; a form submission does not grant permission for marketing campaigns.

04

Turn on the checked flow

The sender must be verified and the owner's plan eligible before Turn on for new submissions is available.

  1. Review the form match, all messages, and every delay.
  2. Select Turn on for new submissions.
  3. Select Save flow.
  4. Submit one clearly labeled test enquiry on the live website using an authorized address.
  5. Check Leads, Activity, and the recipient's inbox.

A repeat enquiry does not stack another overlapping sequence for the same contact and flow. Use the original test's Activity to understand its progress.

05

Understand edits, pauses, replies, and opt-outs

Editing content affects new submissions. Messages for an existing enrolment keep the content selected when it began.

Turn the flow off and save to stop queued follow-ups. Do not treat re-enabling it as a way to replay old enquiries.

A recipient reply stops their current form sequences unless the incoming message fails email authentication. Unsubscribe also stops the remaining messages.

An email already being sent may finish. A flow should not promise an instant stop or a guaranteed delivery time.