Local SEO

1---
2name: launch-local-seo
3description: >
4  Get a small business found in local search and the Google map pack. Use this skill when a
5  site serves customers in a city or service area (trades, clinics, salons, restaurants, law,
6  real estate, home services) or when the user mentions local SEO, "near me" searches, ranking
7  on Google Maps, Google Business Profile, map pack, more Google reviews, service-area pages,
8  NAP consistency, citations, reviews, or LocalBusiness schema.
9---
10
11# Local SEO: Get Found by Customers Nearby
12
13**RULE: One business identity, the same everywhere. Name, address, phone, hours and category
14must match on the site, the schema, Google Business Profile and every directory.**
15
16Local ranking depends on three things Google names itself: relevance, distance and
17prominence. You cannot change distance. This skill makes relevance clear and builds
18prominence with reviews and consistent listings.
19
20## 1. Put the identity in one place in code
21
22Create one source of truth and render the footer, contact page and schema from it. Hand-typed
23copies drift, and drift costs rankings.
24
25```ts
26// lib/business.ts
27export const business = {
28  name: "Harbor Plumbing",                 // exactly as on the storefront and GBP, no keywords
29  type: "Plumber",                         // most specific schema.org LocalBusiness subtype
30  url: "https://harborplumbing.com",      // the canonical origin
31  phoneE164: "+18435550142",               // schema telephone and every tel: link
32  phoneDisplay: "(843) 555-0142",          // what people read on the page
33  email: "hello@harborplumbing.com",
34  address: { street: "12 King St", city: "Charleston", region: "SC", postalCode: "29401", country: "US" },
35  geo: { latitude: 32.7765, longitude: -79.9311 },
36  hours: [{ days: ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], opens: "07:00", closes: "18:00" }],
37  areaServed: ["Charleston", "Mount Pleasant", "Summerville"],
38  sameAs: ["https://www.facebook.com/harborplumbing", "https://www.yelp.com/biz/harbor-plumbing-charleston"],
39  googleReviewUrl: "https://search.google.com/local/writereview?placeid=PLACE_ID",
40} as const
41```
42
43A service-area business with no storefront hides its street address on Google Business
44Profile. Then leave `street` out of the site and schema too, and lean on `areaServed`.
45
46## 2. LocalBusiness structured data
47
48Render JSON-LD once, in the root layout or on the home and contact pages.
49
50```tsx
51// components/local-business-jsonld.tsx
52import { business } from "@/lib/business"
53
54export function LocalBusinessJsonLd() {
55  const data = {
56    "@context": "https://schema.org",
57    "@type": business.type,
58    name: business.name,
59    url: business.url,
60    telephone: business.phoneE164,