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Agent skills

Our playbooks for small businesses, ready for your agent. Each skill teaches one job that we do for clients. Install it once. Your agent uses it when the task comes up. For the best results, use them with Launch, our site builder.

  • 26 skills
  • 6 areas
  • 2 packs

Try it now

npx skills add webrenew/skills --all

Works with

  • Claude Code
  • Cursor
  • Codex
  • GitHub Copilot
  • Gemini CLI
  • OpenCode
  • Devin Desktop

9 skills

Launch pack

Nine skills that help a small business get found, turn visits into leads and follow up automatically, with a person in charge of anything an agent writes.

Install the Launch pack

npx skills add webrenew/skills --skill launch-local-seo launch-landing-page launch-lead-capture launch-speed-to-lead launch-booking-payments launch-lead-triage-agent launch-agent-guardrails launch-site-health-report launch-site-checklist
See the 9 skills

New · 3 skills

PPC pack

Three skills that show a small business which ads and visits bring customers, so the owner spends only on what works and approves every change.

Install the PPC pack

npx skills add webrenew/skills --skill google-analytics google-ads meta-ads
See the 3 skills

Browse skills

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Growth & marketing

Get found in search and ads. See which visits turn into leads.

8 skills
  1. 01

    Technical SEO

    seo-technical

    Make each page clear to search engines. Give them a path to every link.

    Make each page clear to search engines. Give them a path to every link.

  2. 02

    Local SEO

    Launch packlaunch-local-seo

    Get found by customers nearby, in local search and on Google Maps.

    Get found by customers nearby, in local search and on Google Maps.

  3. 03

    Landing Page

    Launch packlaunch-landing-page

    One page, one offer, one action, so visitors become calls and leads.

    One page, one offer, one action, so visitors become calls and leads.

  4. 04

    Topic Plan

    content-topic-plan

    Know what to write next, with a calendar the owner can keep.

    Know what to write next, with a calendar the owner can keep.

  5. 05

    Content Refresh

    content-refresh

    Know which posts bring leads, and fix the ones that slip.

    Know which posts bring leads, and fix the ones that slip.

  6. 06

    Google Analytics

    PPC packgoogle-analytics

    See which channels and ads bring leads, calls and sales, in a report you read in one minute.

    See which channels and ads bring leads, calls and sales, in a report you read in one minute.

  7. 07

    Google Ads

    PPC packgoogle-ads

    Pay only for searches that can become customers, and approve every change that costs money.

    Pay only for searches that can become customers, and approve every change that costs money.

  8. 08

    Meta Ads

    PPC packmeta-ads

    Facebook and Instagram ads from real jobs that bring local leads, with tracking that respects consent.

    Facebook and Instagram ads from real jobs that bring local leads, with tracking that respects consent.

Leads & bookings

Turn visits into enquiries, bookings and payments, and reply in minutes.

3 skills
  1. 09

    Lead Capture

    Launch packlaunch-lead-capture

    Short forms that convert, and a pipeline that never loses a lead.

    Short forms that convert, and a pipeline that never loses a lead.

  2. 10

    Speed to Lead

    Launch packlaunch-speed-to-lead

    Reply to every lead in minutes, and follow up until they book or say no.

    Reply to every lead in minutes, and follow up until they book or say no.

  3. 11

    Booking & Payments

    Launch packlaunch-booking-payments

    Let customers book a time and pay online, without a phone call.

    Let customers book a time and pay online, without a phone call.

Content & brand

Clear copy that every reader understands the first time.

6 skills
  1. 12

    ASD-STE100 Writing

    asd-ste100-writing

    Write copy that each reader understands on the first read.

    Write copy that each reader understands on the first read.

  2. 13

    Voice and Proof

    content-voice-and-proof

    Content that sounds like the owner, and proves each claim with real work.

    Content that sounds like the owner, and proves each claim with real work.

  3. 14

    Blog Post

    content-blog-post

    A post that answers one customer question better than anyone nearby.

    A post that answers one customer question better than anyone nearby.

  4. 15

    Publish Check

    content-publish-check

    Nothing goes live that the owner cannot stand behind.

    Nothing goes live that the owner cannot stand behind.

  5. 16

    Repurpose a Post

    content-repurpose

    One post becomes two to three weeks of updates, without retyping.

    One post becomes two to three weeks of updates, without retyping.

  6. 17

    Case Study

    content-case-study

    Finished jobs become proof that wins the next one.

    Finished jobs become proof that wins the next one.

Fast, accessible sites

Fast pages that everyone can use win more customers and show up more in search and AI answers.

3 skills
  1. 18

    Website Speed Optimization

    website-speed-optimization

    Find what slows the page and fix the metrics that users feel.

    Find what slows the page and fix the metrics that users feel.

  2. 19

    Accessibility Audit

    accessibility-audit

    Find and fix barriers before customers do.

    Find and fix barriers before customers do.

  3. 20

    Overscroll Behavior

    overscroll-behavior

    Stop the desktop bounce. Keep pull-to-refresh on phones.

    Stop the desktop bounce. Keep pull-to-refresh on phones.

AI agents & automation

Let agents do the busywork, with a person in charge.

3 skills
  1. 21

    Lead Triage Agent

    Launch packlaunch-lead-triage-agent

    An agent sorts each lead and drafts a reply that the owner approves from a phone.

    An agent sorts each lead and drafts a reply that the owner approves from a phone.

  2. 22

    Agent Guardrails

    Launch packlaunch-agent-guardrails

    Rules that make a customer-facing agent safe to turn on and easy to trust.

    Rules that make a customer-facing agent safe to turn on and easy to trust.

  3. 23

    Site Health Report

    Launch packlaunch-site-health-report

    Know the site works without checking it: daily alerts and a weekly report.

    Know the site works without checking it: daily alerts and a weekly report.

Security & operations

Launch and run the site with fewer risks and less review time.

3 skills
  1. 24

    Security Hardening

    security-hardening

    Find common gaps in Next.js security before launch.

    Find common gaps in Next.js security before launch.

  2. 25

    Dependabot Batch

    dependabot-batch

    Merge every open dependency update in one branch and one review.

    Merge every open dependency update in one branch and one review.

  3. 26

    Launch Checklist

    Launch packlaunch-site-checklist

    Go live without losing leads or rankings to silent launch bugs.

    Go live without losing leads or rankings to silent launch bugs.

How skills work

  1. [01]

    Install once

    Run one command in your project, or download the files. Each skill is a folder with a SKILL.md file.

  2. [02]

    Ask as usual

    Your agent reads a skill when your task matches it. You do not need a special prompt.

  3. [03]

    Get our checks

    The agent follows the steps and checks that our team uses on client projects.